Light. Shadow. Dimension. Movement.

At E12, color is more than choosing a shade. It is the foundation of beautiful hair design. A range of tones, depth and dimension can complement your natural beauty, enhance your existing color or address areas requiring correction.

Highlights create light and movement, but placement matters. Sometimes the goal is illumination. Sometimes it is blending, softening contrast or creating dimension through carefully placed light and shadow. Every placement is considered. Every formula serves a purpose.

With over 30 years of hair artistry and extensive corrective-color experience, Joe begins by assessing the hair’s existing condition, pigment, texture and history. From subtle refinement to dramatic change, the approach is individualized.

Beautiful color is about knowing what to do, where to do it and when to stop.