Let’s talk.
A complimentary introductory conversation by phone or Zoom. Share your inspiration, your lifestyle and what you envision for your hair.
Spellboundby E12More than hair.
Who will you be today?
More than hair.
A new possibility.
Hair extension collections
Five collections. Five expressions of beauty. An invitation to imagine what your next chapter could look like.
01The art of transformation
Every transformation begins with its foundation.
Every transformation begins with inspiration.
At E12, we begin by understanding your vision — the color, the feeling, the movement, and the person you wish to express.
First, we create the foundation.
Through the art of color, we establish harmony, depth, and dimension. Whether enhancing your natural shade, blending existing color, or addressing previous color challenges, the foundation is thoughtfully designed around your hair and desired result. Corrective color, refinement, and restorative preparation may become part of that journey when needed.
Then, we create possibility.
Length. Volume. Or both.
Our Spellbound luxury hair collection offers beautifully curated shades and textures to complement your natural hair and expand the possibilities of your design.
Through a personalized consultation, we determine the appropriate approach, whether that involves wefts, micro-links, K-tips, butterfly extensions, or additional customization. The method is selected according to your natural hair, its condition, your lifestyle, and the desired result.
Color swatches are carefully considered. Dimension is designed. Length, fullness, shape, and movement are brought together to create a harmonious finish.
Not every transformation requires extensions. Sometimes the most beautiful result is achieved through color, cutting, refinement, or simply allowing the natural hair to flourish.
Our goal is not to change who you are. It is to help you express who you wish to be.
Your inspiration.Our expertise.A transformation uniquely yours.
Spellboundby E12Every shade tells a story.
01 / The collection
02 / The collection
03 / The collection
04 / The collection
05 / The collection
Every shade tells a story.
Every chapter reveals another you.
Welcome to the world of Spellbound.
Our luxury hair collections are thoughtfully curated around color, mood, individuality, and the endless possibilities of self-expression. Each collection is a chapter. Each shade captures a feeling. Each story invites you to imagine something new.
Discover the collection that speaks to who you are today — or perhaps the person you are becoming.
Angelic
Make an entrance.
After Hours
Somewhere beautiful to be.
Shadow Dreams
Step out of the shadows.
Celestial
Something magical awaits.
Spellbound
Tonight, I transform.
- AngelicMake an entrance.An expression of light, softness and effortless beauty. Romantic, luminous and quietly captivating.
- After HoursSomewhere beautiful to be.Confidence after dark. Sophisticated, sensual and unapologetically expressive. A chapter in depth, reflection and rich brunette dimension.
- Shadow DreamsStep out of the shadows.Beauty found in depth, contrast and mystery. For the moments when subtlety speaks volumes.
- CelestialSomething magical awaits.A world of imagination, radiance and possibility. Inspired by the beauty of discovering something extraordinary.
- SpellboundTonight, I transform.An invitation to reinvent, rediscover and express another side of yourself. Because sometimes a new chapter begins with a single moment.
Explore the stories. Discover the shades. Imagine the possibilities.
Spellbound extensions
An investment in your transformation.
Designed for you. Priced individually.
Every Spellbound extension experience begins with a personalized consultation. Your investment is determined by the desired length, fullness, color design, application method, and the amount of hair required to achieve your result.
Each proposal considers your natural hair, lifestyle, maintenance needs, and the artistry involved in creating a seamless transformation.
Extension pricing is provided following consultation, based on the recommended method, hair length, grams required, and installation services.
- LengthCustomized for your goals
- FullnessBased on desired volume
- Color designSeamless blending
- Application methodTailored to your hair and lifestyle
- MaintenanceGuidance for long-lasting results
E12Your next chapter
It begins with
a conversation.
From the first idea to the final finish, every step is considered personally.
Let’s meet.
An in-person assessment of your natural hair, its condition and existing color. Together, establish the foundation for your desired result.
Let’s design.
Explore shades, dimension, length and fullness. Joe selects the approach around your hair and arranges any materials and customization.
Let’s transform.
With your design established and your foundation prepared, begin bringing your vision to life.
02Length, fullness & transformation
Let’s imagine
the possibilities.
Begin with a complimentary phone or Zoom conversation. In-person assessment, color design and any extension materials are arranged personally.
Extension hair, application and customization are quoted individually after consultation. Joe selects the approach suited to your hair and goals.
03The next edition
An ever-evolving
expression of beauty.
Beauty is never standing still.
As trends emerge, seasons change, and our lifestyles evolve, so do our needs, our desires, and the ways we express ourselves.
At Spellbound by Joe Robert E12, we believe our collections should evolve with you.
Just as a fashion magazine reveals a new cover, a new mood, and a new story with every edition, our editorial collections will continue to explore fresh inspiration, emerging trends, beautiful color stories, and new possibilities for transformation.
Some chapters are timeless. Others capture a moment, a season, or a new direction.
Our covers may change. Our stories may evolve. Our collections may introduce something unexpected.
But our commitment to artistry, individuality, and beautiful hair remains.
Stay connected as we reveal new stories, seasonal inspiration, evolving collections, and the next chapter in the Art of Transformation.
Because your story is still being written.
Your next chapter begins with a conversation.
Appointments are not confirmed until you receive a personal confirmation.